Micro Lessons
Write your awesome label here.
Why You Live and Die by the Edit
Exercise Instructions:
1. Write your next proposal in one sitting.
2. Walk away. No tweaks. No rereads.
3. Return tomorrow. Read it like someone else wrote it.
4. Now edit. Sharpen. Simplify
Write your awesome label here.
What Is Your White Whisky?
Exercise Instructions:
Read your value proposition. Your pitch. How you introduce your company. Now ask yourself:
1. Where’s the jargon?
2. Where are you meeting your client in their world?
3. Are you taking them half a step forward? Or no steps at all? Or way too many?
Read your value proposition. Your pitch. How you introduce your company. Now ask yourself:
1. Where’s the jargon?
2. Where are you meeting your client in their world?
3. Are you taking them half a step forward? Or no steps at all? Or way too many?
Write your awesome label here.
Practicing Sales Like The Beatles in Hamburg
Exercise Instructions:
Think about how much you practice. What could you practice more? What part of client relationships do you need to Hamburg? Listening? Following up? Making your ideas clearer? Pick one. Do the practice!
Think about how much you practice. What could you practice more? What part of client relationships do you need to Hamburg? Listening? Following up? Making your ideas clearer? Pick one. Do the practice!
Write your awesome label here.
Why the Basics Count
Exercise Instructions:
Review your last three client meetings. For each one, ask: Did I follow up? Was I clear on actions? Did I send something useful and on time? If the answer is no to any of those, fix it today. That’s the work. That’s the signal.
Review your last three client meetings. For each one, ask: Did I follow up? Was I clear on actions? Did I send something useful and on time? If the answer is no to any of those, fix it today. That’s the work. That’s the signal.
Write your awesome label here.
Why You Should Study Copywriting
Exercise Instructions:
Write one short piece of copy a day. 200 to 500 words. Doesn’t matter what it’s about. Doesn’t matter if it’s good. Doesn’t even matter if you publish it, though I’d recommend you do. What matters is: study copywriting, write copy, and aim to get 1% better each day.You’ll be blown away by how much this impacts how you show up in the world and with clients.
Write one short piece of copy a day. 200 to 500 words. Doesn’t matter what it’s about. Doesn’t matter if it’s good. Doesn’t even matter if you publish it, though I’d recommend you do. What matters is: study copywriting, write copy, and aim to get 1% better each day.You’ll be blown away by how much this impacts how you show up in the world and with clients.
Write your awesome label here.
Ignoring the Psychopath Sales Training Brigade
Exercise Instructions:
Take two minutes to write down three people in your life you trust deeply. Then ask yourself: what do they actually do that earns that trust? Be specific. You’re looking for behaviours, not just traits. That list is more powerful than any YouTube hack.
Take two minutes to write down three people in your life you trust deeply. Then ask yourself: what do they actually do that earns that trust? Be specific. You’re looking for behaviours, not just traits. That list is more powerful than any YouTube hack.
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