What you'll find inside
- Self-reflection
- Modules
- Team challenges
What We Can Learn About Coaching from Apple and Google
Drawing on Kim Scott's experience at Apple and Google, this story-led introduction explores what great coaching really looks like. It sets the foundation for understanding how challenge and care combine to help people grow and perform at their best.
Ruinous Empathy and Its Consequences
Ruinous Empathy happens when care outweighs candour. In this style, leaders avoid difficult conversations to protect feelings, but unintentionally limit growth and performance. This module explores why this pattern feels kind in the moment yet costly in the long run.
Obnoxious Aggression and Cultural Damage
Obnoxious Aggression occurs when directness and honesty are delivered with little or no care. The feedback may be accurate, but the tone damages trust and discourages openness. While it can produce short-term results, it often weakens relationships and long-term performance.
Manipulative Insincerity and Toxic Politics
Manipulative Insincerity arises when neither care nor honesty is present. Feedback can become political, indirect, or self-serving. Trust erodes quickly, relationships feel transactional, and performance suffers. This style avoids tension but creates confusion and long-term damage.
Open, Honest and Caring Feedback at Work
This is the balance of care and honesty. Feedback is direct, honest and delivered with genuine respect. People know where they stand and feel supported to improve. This style builds trust, strengthens performance and creates a culture where growth feels both inspiring and possible.
Keep exploring
The Nine Dimensions, all in one place
Three groups — Thinking, Presence and Impact. Nine traits that make a consultant irreplaceable. Jump to any dimension below.
